{"id":71,"date":"2020-01-15T06:04:18","date_gmt":"2020-01-15T06:04:18","guid":{"rendered":"https:\/\/bimskol.org\/blog\/?p=71"},"modified":"2020-01-15T06:08:51","modified_gmt":"2020-01-15T06:08:51","slug":"impact-of-big-data-analytics-on-our-lives","status":"publish","type":"post","link":"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/","title":{"rendered":"Impact of \u2018Big Data &#038; Analytics\u2019 on our lives"},"content":{"rendered":"\n<p><strong>Sabyasachi\nMukhopadhyay<\/strong><\/p>\n\n\n\n<p>Assistant Professor, BIMS Kolkata<gwmw style=\"display:none;\"><\/p>\n\n\n\n<p>\u00a0(Twitter: <a href=\"https:\/\/twitter.com\/sabyasachi_uni\"><strong>@<\/strong>sabyasachi_uni<\/a>)                                                                                        <\/p>\n\n\n\n<p>Nowadays we are living in a SMART world. \u2018Big Data and Analytics\u2019, internet of things (IoT) have brought evolutions in different industry sectors as well as in our daily life applications. The concept of \u2018Big Data\u2019 lies on leaving of digital trace (data) through our daily life activity on digital platform, which can be extracted followed by rigorous analysis. In fact, in every two years the size of our digital world is getting double and at this rate there will be as many bits of information in digital world as there are many number of stars in the physical universe<sup>1<\/sup>. <gwmw style=\"display:none;\"><\/p>\n\n\n\n<p>Big data and analytics\ndeal with following type of data: structured data, unstructured data and\nsemi-structured data. The structured data is either stored in table or in file.\nSuch as: customer data, financial data etc. \u2018Structured Query Language\u2019 (SQL)\nis being used for managing the structured data sets in database management\nsystems (DBMS) and relation database management systems (RDBMS). The\nunstructured and semi-structured data represent all the data that can\u2019t be\neasily stored into table structures. Such as photos, videos, websites, text\nfiles etc. As the name suggests, semi-structured data is a hybrid of structured\nand unstructured data sets. For instance, a Facebook post is a good example of\nsemi-structured data. It can be categorized by author, date like structured\ndata set but the content is unstructured. There is a huge hype on unstructured\nand semi-structured data as 80% of business data is relevant under these\ncategories. <\/p>\n\n\n\n<p>The data rich companies\nlike Facebook, Google, Amazon and Walmart deploy data scientists to extract the\ninsights on their customer, user behaviors which in turn helping to expand\ntheir businesses and new strategies. These strategies are becoming fear to\nother business leaders due to lack of insights on how to deal with Big Data.\nAccording to reports, degradation of leadership quality has increased from 33%\nto 67% which implies that one of third of our leaders has failed in their roles\n<sup>2,3<\/sup>. These poor leaderships are also leading to stress among\nemployees and the amount is 75% of the working adults who have made their\nsupervisors responsible for these <sup>4<\/sup>.&nbsp;\nHence, according to the experts, it is better to make a proper strategy\nrather proceeding by direct processing with data. It will be helpful for diving into\ndata and find out the relevant features for business and industrial research\nrequirements. This can be a SMART solution to deal with Big Data issue. For\ninstance, analyzing the CCTV camera footages of shopping malls, the business\nanalytics can get information about how customers are being attracted towards\nsales offers, what are the brands they look for mostly such that it can be\nproductive to increase sales.&nbsp; Even\nasking SMART questions can shine light on new product developments. For\nexample, every day there are 20% new things on Google searches which were never\nappeared in search engine before <sup>5<\/sup>.&nbsp;\nThis is a good indication that people are thinking in innovative ways\nwhich may be helpful for new product developments and can be fruitful to\ngenerate new business models. <\/p>\n\n\n\n<p>Though there are so many\nissues regarding privacy and transparency as we have no idea about how much\ncompanies know about us and moreover how much government knows about us! There\nis no doubt regarding personal data, Facebook is richer than any other data\ngiant companies like Google. Facebook knows everything of us through our likes\non products, sports, movies besides our personal information of birthday,\ngender, place, job status etc <sup>6<\/sup>.\nHence we have no clue about how much of our personal data is existing in\nanother format. Nowadays 25% of Facebook users are not aware of their privacy!\nAs an individual it is our duty to be more cautious on online privacy settings.\n<\/p>\n\n\n\n<p>Across the globe, there\nare more than 80% of people under Bottom of Pyramid (BOP) category. Revolution\nwith \u2018Big Data and Analytics\u2019, it is now becoming possible to come up with\nsmarter medical devices like low cost precancer detection software<sup>7,10<\/sup>,\nlow cost eye disease detection software<sup>8<\/sup> besides the health\nmonitoring mobile apps like measurement of heart rate variation (HRV) which can\npredict \u2018all-cause mortality\u2019<sup>9<\/sup>. Not only in affordable healthcare\nsegment, there are applications in sports for players\u2019 performance\nimprovements, in agriculture for soil and water testing, in home applications\nfor children activity monitoring and so on. Throughout the world a lot of\nresearchers, innovators and entrepreneurs are working to make more low cost IoT\nbased devices in betterment of our lives. Hence, it is quite apparent that \u2018Big\nData and Analytics\u2019 will dominate the world in more sophisticated way in near\nfuture. It will be better if we can adapt it ethically and apply in innovations\nfor billions of lives. <\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>1. IDC The Digital\nUniverse Study (April 2014) Sponsored by EMC2. <\/p>\n\n\n\n<p>2. Sorcher, M. (1985)\nPredicting Executive Success. New York: Wiley.<\/p>\n\n\n\n<p>3. Hogan, R., and Hogan,\nJ. (2001) Assessing leadership: A view of the dark side. International Journal\nof Selection and Assessment, 9, 40-51. <\/p>\n\n\n\n<p>4. Off the Rails:\nAvoiding the High Cost of Failed Leadership.<\/p>\n\n\n\n<p>5. Qualman, E. (2013)\nSocial Media, 2013, You Tube, https:\/\/www.youtube.com\/watch?v=zxpa4dNVd3c<\/p>\n\n\n\n<p>6. Kosinski,\nM., Stillwell, D., Graepel, T. (2013) Private traits and attributes are\npredictable from digital records of human behavior. <em>Proceedings of National Academy of\nSciences<\/em> U S A.&nbsp;doi:&nbsp;&nbsp;<a href=\"https:\/\/dx.doi.org\/10.1073%2Fpnas.1218772110\">10.1073\/pnas.1218772110<\/a><\/p>\n\n\n\n<p>7. Celi, L.A., Sarmenta,\nL., Rotberg, J., Marcelo, A., and Clifford, G., (2009) Mobile Care (Moca) for\nRemote Diagnosis and Screening. <em>Journal of\nHealth Informatics in Developing Countries <\/em>3(1).<\/p>\n\n\n\n<p>8. Das, N., Mukhopadhyay,\nS., Ghosh, N., Chhablani, J., Richhariya, A., Rao, K.D., Sahoo, N.K. (2016)\nInvestigation of Alterations in multifractality in Optical Coherence\nTomographic Images of <em>In Vivo <\/em>Human\nRetina. <em>Journal of\nBiomedical Optics<\/em> 21(09).<\/p>\n\n\n\n<p>9. Dekker, J.M., Schouten, E.G., Klootwijk, P.,\nPool, J., Swenne, C.A., and Kromhout, D. (1997) Heart rate variability from\nshort electrocardiographic recording predicts mortality from all causes in\nMiddle-aged and elderly men. The Zutphen Study, <em>American Journal of Epidemiology<\/em> 145 (10). <\/p>\n\n\n\n<p>10. Mukhopadhyay,S., Das,N., Kurmi,I., Pradhan,A., Ghosh,N.,\nPanigrahi,P.K. (2017) Tissue multifractality and hidden Markov model based\nintegrated framework for optimum precancer dectection.&nbsp; <em>Journal\nof Biomedical Optics<\/em> 22(10).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabyasachi Mukhopadhyay Assistant Professor, BIMS Kolkata \u00a0(Twitter: @sabyasachi_uni) Nowadays we are living in a SMART world. \u2018Big Data and Analytics\u2019, internet of things (IoT) have brought evolutions in different industry sectors as well as in our daily life applications. The concept of \u2018Big Data\u2019 lies on leaving of digital trace (data) through our daily life [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-author","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of \u2018Big Data &amp; Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of \u2018Big Data &amp; Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science\" \/>\n<meta property=\"og:description\" content=\"Sabyasachi Mukhopadhyay Assistant Professor, BIMS Kolkata \u00a0(Twitter: @sabyasachi_uni) Nowadays we are living in a SMART world. \u2018Big Data and Analytics\u2019, internet of things (IoT) have brought evolutions in different industry sectors as well as in our daily life applications. The concept of \u2018Big Data\u2019 lies on leaving of digital trace (data) through our daily life [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"Bharatiya Vidya Bhavan Institute of Management Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T06:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-15T06:08:51+00:00\" \/>\n<meta name=\"author\" content=\"bimsblog2019\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bimsblog2019\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/\",\"url\":\"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/\",\"name\":\"Impact of \u2018Big Data & Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science\",\"isPartOf\":{\"@id\":\"https:\/\/bimskol.org\/blog\/#website\"},\"datePublished\":\"2020-01-15T06:04:18+00:00\",\"dateModified\":\"2020-01-15T06:08:51+00:00\",\"author\":{\"@id\":\"https:\/\/bimskol.org\/blog\/#\/schema\/person\/40a55dd7744fe9f5ad7fe3e9eeaa2fa5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bimskol.org\/blog\/#website\",\"url\":\"https:\/\/bimskol.org\/blog\/\",\"name\":\"Bharatiya Vidya Bhavan Institute of Management Science\",\"description\":\"Top Premier B School in Kolkata\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bimskol.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bimskol.org\/blog\/#\/schema\/person\/40a55dd7744fe9f5ad7fe3e9eeaa2fa5\",\"name\":\"bimsblog2019\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bimskol.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c97b7d87010c7f5232157962efe11ffac5964eaaa7e47cd81a9e87b6419945b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c97b7d87010c7f5232157962efe11ffac5964eaaa7e47cd81a9e87b6419945b9?s=96&d=mm&r=g\",\"caption\":\"bimsblog2019\"},\"url\":\"https:\/\/bimskol.org\/blog\/author\/bimsblog2019\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impact of \u2018Big Data & Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/","og_locale":"en_US","og_type":"article","og_title":"Impact of \u2018Big Data & Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science","og_description":"Sabyasachi Mukhopadhyay Assistant Professor, BIMS Kolkata \u00a0(Twitter: @sabyasachi_uni) Nowadays we are living in a SMART world. \u2018Big Data and Analytics\u2019, internet of things (IoT) have brought evolutions in different industry sectors as well as in our daily life applications. The concept of \u2018Big Data\u2019 lies on leaving of digital trace (data) through our daily life [&hellip;]","og_url":"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/","og_site_name":"Bharatiya Vidya Bhavan Institute of Management Science","article_published_time":"2020-01-15T06:04:18+00:00","article_modified_time":"2020-01-15T06:08:51+00:00","author":"bimsblog2019","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bimsblog2019","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/","url":"https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/","name":"Impact of \u2018Big Data & Analytics\u2019 on our lives - Bharatiya Vidya Bhavan Institute of Management Science","isPartOf":{"@id":"https:\/\/bimskol.org\/blog\/#website"},"datePublished":"2020-01-15T06:04:18+00:00","dateModified":"2020-01-15T06:08:51+00:00","author":{"@id":"https:\/\/bimskol.org\/blog\/#\/schema\/person\/40a55dd7744fe9f5ad7fe3e9eeaa2fa5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bimskol.org\/blog\/impact-of-big-data-analytics-on-our-lives\/"]}]},{"@type":"WebSite","@id":"https:\/\/bimskol.org\/blog\/#website","url":"https:\/\/bimskol.org\/blog\/","name":"Bharatiya Vidya Bhavan Institute of Management Science","description":"Top Premier B School in Kolkata","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bimskol.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bimskol.org\/blog\/#\/schema\/person\/40a55dd7744fe9f5ad7fe3e9eeaa2fa5","name":"bimsblog2019","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bimskol.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c97b7d87010c7f5232157962efe11ffac5964eaaa7e47cd81a9e87b6419945b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c97b7d87010c7f5232157962efe11ffac5964eaaa7e47cd81a9e87b6419945b9?s=96&d=mm&r=g","caption":"bimsblog2019"},"url":"https:\/\/bimskol.org\/blog\/author\/bimsblog2019\/"}]}},"_links":{"self":[{"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":4,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bimskol.org\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}